The Wild Geese Irish Whiskey in Singapore 17-19 March

The Wild Geese Irish Whiskey Collection was mingling in Singapore over the St. Patrick’s Day weekend, bringing the ‘taste of home’ to crowds at a chain of Indochine bars. The weekend was a massive success and seeing people over 6000 miles away enjoying the Collection put smile on everyone in the London office. 
Indochine is a string of venues which are a ‘unique reflection of contemporary Asian lifestyle’. The Wild Geese promotions girls were out in force in the ‘packed and very busy’ Cocoon Bar.

‘With each new generation, there is a new legacy. Raise your glass, remember them’ 

A thumbs up is always a very good sign. 

This was the start of a Wild weekend.

The Wild Geese Irish Whiskey is building momentum in Singapore and its magnificent to see people enjoying the product. 

IndoChine’s contemporary environment is perfect for The Wild Geese.

‘Best Irish Whiskey’ Recognised Again

Last week, we were thrilled to learn that our Single Malt had been awarded the ‘Best Non-Aged Irish Malt’ at WWA. The Wild Geese Irish Whiskey’s Single Malt is no stranger to awards. In 2010 it was named the “Best Irish Whiskey” and awarded a Double Gold Medal at WSWA.

This latest award is particularly special, as it recognises that age is not what determines a high quality whiskey. Instead, it is the high quality of ingredients used in the Single Malt which is most important. This ‘smooth, subtle and yet sophisticated’ whiskey was also awarded a Gold Medal in the super premium category of The Whiskey Masters competition organised by ‘The Spirits Business’ magazine.

Whisky Live London

The first page in our 2011 album was Whisky Live London at the Honourable Artillery Company. Last year, The Wild Geese Irish Whiskey received some very encouraging feedback from the Whisky for Everyone blog and this year was even better! A huge thank you to all who came to sample The Wild Geese Irish Whiskey Collection. At the moment, our whiskey has a growing profile in the UK, and the level of interest we received has given us the momentum to increase our presence on the UK market.

In-between the hustle and bustle at the Honourable Artillery Company, we displayed our three super premium whiskeys – the Rare Irish , Single Malt and Limited Edition. Each of them proved to be popular – all our tasting bottles were empty by the end of the weekend and some people bought up to 8 bottles! But more importantly, we met some new friends and received some very positive reactions to the brand.

The event had a very lively atmosphere and the crowd ranged from the hardcore enthusiasts to whiskey amateurs and the variety of questions we received were incredibly interesting. The event was a perfect place for us to consider how we plan to grow our brand over 2011. Currently, The Wild Geese Irish Whiskey Collection can be found in 40 countries around the world and while we promote our product, we now want to connect with people who share an enthusiasm for our brand. 

One of our demonstrations was with the Limited Edition Fourth Centennial, which has been very popular with industry professionals. The trick was to taste the whiskey neat to start with, and then add a drop of water and try it again. The subtle drop of water brings out the flavours in a more robust manner, which many of you seemed to enjoy. Some even came back for more! The Limited Edition features in Jim Murray’s Whisky Bible 2010, where it has been awarded 93/100 and described as ‘simply stunning… a limited edition of unlimited beauty. One of the lightest, subtle, intriguing and quite simply, disarming Irish whiskeys on the market’.

Opposite our stand was a new addition to Whisky Live - Chocolate and Love. This is a range of chocolate which aims to work in harmony with all who are involved in its production – from the growers to the customers themselves – to help ensure a fair and ethical trade. As the weekend went on the two products seemed to form a symbiotic relationship. After sampling their Flithy Rich chocolate, which has 71% cocoa, some people headed over to our stand to try The Wild Geese Irish Whiskey’s Single Malt. Apparently the different flavours compliment each other very well, to create an enjoyable and unique sensation. Something the team will definitely be trying!  

We were also lucky enough to feature on Whisky Connosr, who ran a live blog over the weekend by letting visitors review whiskeys that they particularly enjoyed. We were very pleased with the reviews we received, particularly enjoying Aran Connor and his friends’ comment about the “very wild” taste of the Rare Irish. But equally, we were impressed to learn that the Single Malt’s ‘flavour just bursts forward’ from Giuseppe & Pete, who also outlined The Wild Geese Irish Whiskey’s unique characteristics. 

Onwards to Whiskies of the World in San Francisco later in the month. 

The Legend of 1691

During 2010 The Wild Geese Irish Whiskey Collection has been making a name for itself, receiving many awards and accolades from around the world.

At WSWA, the Single Malt received the coveted Double Gold Medal and later was crowned ‘Best Irish Whiskey’ at the event.

But behind this award winning collection is a very significant part of Irish history. In 1691, Patrick Sarsfield’s army was defeated at the decisive Battle of The Boyne. From this point on, his attempts to oust the English and place James II on the throne were doomed. 

There followed the Treaty of Limerick where Sarsfield’s army was given a stark choice. Those that chose to live under English rule filed one way, others like Sarsfield and his followers turned the other way, to board French ships to take them to France. They took the name ‘The Wild Geese’ in the hope and belief that this would be a temporary strategic exile in Europe. 

The parting, however, proved permanent. Like the vanquished everywhere over the centuries, they faced a bleak future at home. Stripped of their authority and property, many of them found life in Ireland intolerable.

Irish aristocrats together with soldiers and dependents fled war and want to face an uncertain future abroad

European courts welcomed the aristocracy and military where they quickly rose to prominence and became hugely successful. Others armed only with their wits, had to fend for themselves. 

Overtime the migrants formed communities, often intermarrying and became a vital force in their host societies. However, they never forgot their homeland and dreamt of one day returning to Ireland.

Throughout time and to this day, migrants the world over have to call on all their resources to survive and prosper in alien environments. 

The Wild Geese example indicates that far from being an exceptional, temporary phenomenon, migration is actually a permanent part of the human condition.