Men of Action: Newark’s Urban Superhero

The story of The Wild Geese is one of courage. It is facing hardships and overcoming them to make a difference. In 1691, when The Wild Geese had to make their fateful choice, the soldiers has Patrick Sarsfield to look to. He lead them in the right direction, his strong sense of duty and commitment to a cause, encouraging them when times were tough.

Today we still look to leaders in times of peril, who can inspire us when we’re faced with adversity and unforeseen circumstance. One such example is Cory Booker, mayor of Newark, New Jersey, who has made sure that his term in office is one of action.

(Photo by Veni Markovski, via Flickr Creative Commons)

When the east coast of the USA was hit by Hurricane Sandy last October, Newark was amongst the victim cities. People across the city were left without food, power and supplies, which spurred the mayor to take action and lead by example.

He famously worked 22 hour shifts, personally delivering supplies to those in need. His Twitter feed became a helpline, from which he could coordinate how best to help his community. Seeing Booker take an active role in relief efforts helped lift the morale of the city can keep the community together.

‘It helps spread a message and a spirit of heroism to others’ declared the Mayor in a recent interview.

Although Newark has a shady reputation, during the aftermath of Hurricane Sandy there were no reports of looting and a sense of community that Booker was very proud of:

‘It’s a great spirit in our city, people pulling together and watching out for each other’

For Booker, these actions are not just about ticking boxes on the election papers. Booker has worked tirelessly to reinvigorate his city from collecting investments from the likes of Oprah Winfrey, Bill Gates and Mark Zuckerberg, to championing policies that help keep the city healthy. This relates back to a higher cause that drives Booker, and like The Wild Geese, he cannot ignore:

‘My Mom said, “You have this obligation to live a fearless life. You should try to push the limits of what’s possible, because you were given so much, that’s what your obligation is”‘

Cory Booker at the 2012 National Democratic Convention (Photo by Steve Bott, via Flickr Creative Commons)

A true leader and unafraid to take action, many are already calling on Booker to challenge for Governor. For now though, he is making a difference in his own community, playing parent, superhero, protector and leading by example.

The Wild Geese Gather To Show Solidarity

Like many people, we have been touched by the solidarity displayed in the face of Hurricane Sandy. The event devastated one of the world’s most famous cities, but the sense of community spirit has highlighted the best in people.

To further show our support, we provided our whiskey at a special evening hosted by Michael Collins, the Irish Ambassador to the US on the 11th December. The event was held at the Embassy of Ireland in Washington D. C. and was ‘an expression of solidarity with victims of Hurricane Sandy’, mobilising prominent members of the Irish community to work together in relief efforts. It was a good chance for congressional members and members of the American Ireland Fund to raise awareness for these efforts. We’re very proud to have been a part of this.

The night also saw two prize draws, where the winners were presented with The Wild Geese Irish Whiskey Collection. Congratulations go to Mr Joe Monahan and Mr Michael Brennan. Guests were also treated to servings of our whiskey.

A representative at the Embassy thanked The Wild Geese for our support and all contributions went towards helping the victims of the Hurricane.

‘Sincere thanks once again for your kind support towards the event, where two mixed cases of The Wild Geese Irish Whiskey were awarded to our two prize draw winners. All were greatly appreciated and enjoyed and Ambassador Collins also expressed thanks to The Wild Geese Irish Whiskey Collection during his address at the event’

 

*In North America The Wild Geese Irish Whiskey Collection is sold as ‘The Wild Geese Soldiers & Heroes Irish Whiskey’

Men of Action: ‘Wherever there is a need the Irish are there’

Hurricane Sandy has meant that Christmas will be a difficult time for many families. But once again everyday heroes in New York have been mobilised into helping those affected.

Shocked by the scenes of devastation and humbled by the help the victims have been receiving from volunteers, we decided to take action.

The IrishCentral news group organised a Day of Action, on November 24th, where volunteers came together to help clear the wreckage from the affected areas. On December 15th, they arranged a second and we stepped in to help transport the volunteers to the damaged homes.

The second Irish Day of Action saw groups of volunteers split across the city to offer aid. About 400 volunteers piled onto the buses that we have sponsored and traveled to Beach 95th Street and Cross Bay Parkway. Upon arrival, they split into ‘different task groups’ and started to clear the remaining rubble in the affected areas.

We’re very proud to have had the opportunity to be a part of this day. Supporting these volunteers has meant a great deal to us and seeing these people take action is very inspiring. It reminds us of The Wild Geese and why we celebrate them.

Other volunteers congregated at PS 104 Bays Water in Far Rockaway, where they quickly formed an assembly line to build, fill and wrap shoeboxes for victims of the hurricane. This was part of the New York Irish Center’s shoebox appeal. They packed shoe boxes with toys and treats for children. A Rockaways local Deirdre McShane summed up the feeling of this unity:

‘Everyone was so pleasant and happy. I am still in awe. When you see the goodness in people, it’s amazing’

Irish Consul General Noel Kilkenny, who organised the volunteer task forces, gave the day perspective. As The Wild Geese knew, difficult circumstances are thrown at us, but as Kilkenny pointed out, ‘wherever there is a need the Irish are there’.

You can read more coverage of how we are helping the Hurricane Sandy Relief effort in the link below
http://www.irishcentral.com/news/Wild-Geese-Irish-Soldiers-and-Heroes-Whiskey-lend-a-hand-in-Irish-Day-of-Action-after-Hurricane-Sandy-183485461.html

In North America The Wild Geese Irish Whiskey is sold as The Wild Geese Soldiers & Heroes Whiskey Collection