Gruppo Meregalli 100 Vini, 8 October 2012

“The Wild Geese é straordinario!”

Each year, our Italian distributors – Gruppo Meregalli – host ‘100 Vini’, a prestigious event where they showcase their finest products. Earlier this week we returned to the event with our multi award winning Irish Whiskey Collection.

We’ve had a lot of positive interest from Italy over the past few months and it was really great to meet some of Meregalli’s clients and spread the word of The Wild Geese.

“Questa é una bella sorpresa”

Visitors got the chance to really engage with the product, from tasting The Collection to exploring the brand story on the back label, and some even shared their thoughts when they tried The Wild Geese:

100 Vini took place at the Autodromo Nazionale Monza, which hosts the F1 Italian Grand Prix. We were treated to some warm up laps from F1 racing cars in the morning, before guests were invited to the viewing gallery to sample The Wild Geese.